If you’ve ever filled your cart and closed the tab—same.
Hey, friend. Let’s be real for a sec.
You know that feeling—you’re scrolling through & Other Stories, maybe on a quiet Sunday night, and you find yourself thinking:
“Wait. Is this just Zara but more expensive?”
“Or… is this actually cool?”
“Do I really want to spend $150 on a dress I can’t try on?”
I’ve been there too. So let’s unpack it—quietly, honestly, the way we do when we’ve both changed into sweatpants.
The Aesthetic: Soft Parisian Meets Nordic Practicality
Here’s the thing: & Other Stories knows how to do vibe.
Their pieces look like they belong in a curated wardrobe of someone who buys fresh flowers, reads Zadie Smith, and owns three types of oat milk.
It’s soft, flowing, a little romantic—but still practical.
Not loud, not overdone. Just… cool. Without trying too hard.
✅ If you like COS but want something a little less minimal, a little more flirty? This is your place.
The Price Question
Is it affordable? Not really.
Is it luxury? Also no.
That’s the weird space & Other Stories lives in.
Dresses run around $100–180, shoes easily $200+, and their knits? Hit or miss.
It’s what I call “emotional pricing”—you’re not just paying for the fabric, you’re paying for how the piece makes you feel about your taste.
And sometimes, that feeling’s worth it. Sometimes, it’s not.
Quality: Honest Talk
I’ve bought a coat I adored from them—wool blend, clean lines, wore it for years.
I’ve also bought a dress that shrank in one wash and made me question my life choices.
So… it’s inconsistent.
✅ Tip from experience: stick to outerwear, tailoring, and leather accessories.
Maybe pass on the super lightweight tops unless you love the print enough to forgive it.
Who It’s Really For
Let’s say you’re in your late 20s to 40s.
You’ve outgrown fast fashion, but you’re not ready for the $400 “quiet luxury” uniform either.
You want clothes that feel grown—but still fun. Sophisticated, but with a wink.
That’s the woman & Other Stories seems to design for. Not perfect. Not trying to be.
Just evolving. And dressing like it.
Would I Recommend It?
Yeah—if you know what you’re looking for.
It’s not a basics store. It’s not trend-chasing either. It’s somewhere in-between, and sometimes that’s exactly what your closet needs.
Especially when you’re in a “nothing feels right but I still want to feel like me” season.
Final Thoughts
We don’t always need our clothes to be logical.
Sometimes we just need them to remind us who we are becoming—and & Other Stories can do that, in the right piece, on the right day.
So yeah, keep the tab open. Just maybe don’t check out at 2 a.m. unless it’s really love.