Intro
If you’re shopping online and not using Rakuten yet… you’re probably leaving money on the table.
It’s not a scam, it’s not complicated—and once you set it up, it basically runs in the background.
Here’s how Rakuten works, and how to make the most of it as a fashion shopper in 2025.
1. What Is Rakuten (And Why It’s Free)
Rakuten is a cashback website.
You sign up → click through their links to your favorite stores → make a purchase → get a % back in cash.
It’s free because brands pay Rakuten a referral fee when you shop through them—and Rakuten shares part of that fee with you.
✅ No points, no confusing conversions—just real cashback, usually via PayPal or check.
2. How to Get Started (Takes 2 Minutes)
- Go to rakuten.com
- Create an account (use your email or Google)
- Install the Rakuten browser extension (recommended)
- Start shopping through their links—or let the extension pop up deals as you browse
✅ Bonus: Some sign-up links give you $30 after your first eligible purchase (check for promos!).
3. Best Stores for Fashion Cashback
👜 Nike – often 8–10%
👗 Macy’s, Nordstrom, Bloomingdale’s
👟 Adidas, ASOS, Gap, Uniqlo, Levi’s
👚 Even Shein and Zara show up during promo weeks!
4. Tips for Getting the Most Back
- Stack with coupon codes (Rakuten won’t block them)
- Shop during double cashback weeks (they happen a lot!)
- Use in-store pickup to save time if you need the item fast
- Watch the fine print—cashback may exclude gift cards or returns
Final Thoughts
Using Rakuten is basically like putting a cashback machine inside your browser.
It doesn’t change the way you shop—but it definitely changes how your wallet feels after.
It’s one of those “why didn’t I do this sooner?” things.